The Tide Rises
On September 8, Furniture China opened at the Shanghai New International Expo Centre in Pudong, welcoming dealers, designers, hospitality buyers, and industry professionals from across China.
COUTURE Jardin presented a fresh vision of outdoor living through a series of curated settings. Warm sand tones and complete lounge arrangements created a clean, relaxed resort atmosphere within the lively exhibition hall. Throughout the show, the booth drew a steady flow of visitors and became a standout destination.
Toward the Shore
Inspired by the ease of a seaside retreat, the booth reflected the essence of COUTURE Jardin: encouraging people to step outdoors and reconnect with nature.
A comfortable outdoor atmosphere comes not from decoration alone, but from the space as a whole—openness, light, breeze, and a comfortable place to sit.
Built around warm sand tones and flowing curves, the booth replaced rigid partitions with a more natural layout. Layered settings and an open flow allowed visitors to explore the collections, experience the furniture, and relax along the way.
A Walk Along the Shore
The booth was divided into three areas: an entrance showcase, product experience zones, and a dedicated meeting space.
At the entrance, signature pieces from the LOUNGE Collection welcomed visitors with generous proportions and clean, flowing lines. Further inside, complete arrangements brought together different collections to recreate outdoor settings for private gardens, hospitality, and commercial spaces.
A quieter meeting area was defined by woven rope screens and a refined refreshment setting, creating a relaxed environment for conversations and collaboration.
Rather than displaying individual pieces in isolation, each product was presented within a complete setting. A chaise lounge paired with a side table, parasol, and outdoor rug became a ready-to-use outdoor corner—giving visitors not just furniture, but complete solutions for gardens, hotels, and commercial spaces.
Textures of Leisure
Behind the relaxed experience lies COUTURE Jardin's focus on materials and craftsmanship.
Our proprietary fully waterproof COUTUREtex fabrics, combined with advanced heat transfer technique, bring together easy maintenance, weather resistance, and refined aesthetics.
Supported by in-house R&D and manufacturing, COUTURE Jardin delivers lasting quality backed by a five-year warranty. This commitment has also brought our furniture to numerous premium hospitality projects.
Within the booth, soft natural light and comfortable seating offered a calm escape from the busy exhibition hall—allowing visitors to experience the comfort, materials, and craftsmanship firsthand.
Where the Tide Lingers
After four days, Furniture China 2026 came to a successful close.
COUTURE Jardin welcomed more than 300 groups of professional visitors, including hospitality buyers, dealers, and industry partners. New partnerships and project opportunities emerged, while long-standing clients returned with new projects to discuss customization and future collaboration.
The exhibition may have ended, but the momentum continues.
For COUTURE Jardin, this was more than a product showcase. It was a clear expression of our approach to outdoor living: natural materials, relaxed settings, and comfort at the heart of every experience.
As the lights dimmed and the exhibition came to an end, the tide slowly receded—but new collaborations and ideas were already taking shape.
The tide carries on. Until we meet again outdoors.
