Momentum Rising with the Spring Tide, Embarking on a New Journey Together.
The 2026 COUTURE Jardin Gala has successfully concluded, bringing together global distributor partners under the core spirit of “I can, WE can.” United in vision and strength, we move forward hand in hand to co-create a new blueprint for outdoor living.
Solid Strength, Building Confidence in Partnership
Stepping into the COUTURE Smart Production Base, partners experienced an immersive tour of advanced manufacturing processes and fully automated production systems.
From precision processing to rigorous quality control, every detail demonstrated COUTURE Jardin’s manufacturing excellence. This on-site visit strengthened confidence in product supply and quality assurance, further solidifying the foundation for long-term cooperation.
Staying True to the Original Vision, Building the Brand Journey Together
Brand founder Normand Couture shared the original vision behind COUTURE Jardin — a deep passion for outdoor living aesthetics — as well as the journey of meeting John Wu, aligning in philosophy, and working together to cultivate the outdoor furniture industry.
We also provided an in-depth interpretation of the brand’s four key advantages:
5 YEARS WARRANTY, EASY CARE, 100% WATERPROOF, IN STOCK NOW,
allowing distributors and guests to clearly recognize the brand’s growth potential and competitive edge.
Honoring Excellence, Moving Forward Together
The Gala recognized outstanding distributor partners of 2025 across multiple categories. Each award reflects both recognition and expectation — a true embodiment of “I can, WE can.”
Best Store Design Excellence Award 2025— Dongguan
A benchmark in retail presentation, recognized for outstanding design and operational excellence.
Brand Promotion Excellence Award 2025— Australia
Recognized for innovative brand promotion strategies and expanded communication channels, significantly enhancing local market awareness.
Channel Development Pioneer Award 2025— Shenyang
Honored for proactive distribution network expansion and multi-channel marketing initiatives, including exhibitions and live-streaming.
Brand Contribution Pioneer Award 2025— Poland
Recognized for sharing innovative local marketing practices and valuable execution insights with global partners.
Brand Loyalty Partnership Award 2025— Foshan
Our longest-standing partner, demonstrating unwavering commitment and sustained growth alongside the brand.
Commercial Growth Rising Star Award 2025— Japan
Recognized for strategic insights in retail layout and hospitality channel expansion, driving new momentum in commercial growth.
Sales Performance Growth Award 2025 — South Africa
Achieved outstanding performance in the commercial sector, setting a strong regional benchmark.
Overall Performance Award 2025— Estonia
Demonstrated exceptional all-round performance across branding, channel expansion, and sales achievement.
Global Sales Champion Award 2025 — United States
Recognized for outstanding sales performance and sharing replicable success strategies with global partners.
Breaking Barriers, Unlocking Growth Together
Industry experts took the stage to share practical insights and growth strategies:
Philippe Couture, CEO of the U.S. Headquarters, delivered a detailed analysis of sales data, highlighting a 21% growth in the U.S. market despite challenging conditions.
In 2025, commercial business accounted for 59%, surpassing retail for the first time.
He also revealed an upcoming collaboration with Disney in May, pointing toward new market opportunities.
Changli Cai, Director of Engineering at COUTURE Jardin, analyzed customer profiles, market pain points, and contract strategies in the hospitality sector, helping partners capture high-end hotel opportunities.
Zhuojie Dong, General Manager of Guangzhou Modern Forest Design Co., Ltd. shared expertise in new media operations, breaking down short-video traffic strategies and cost-effective customer acquisition methods.
Haoang Ke, Operations Director of Guangdong Culture Star Tech Ltd. introduced the new “Garden Player” smart ecosystem platform, proposing ecosystem-driven solutions to industry challenges and inviting partners to co-create a new outdoor living market.
New Collections Unveiled, Where Design Meets Innovation
Designer Normand Couture presented the 2026 new collections, featuring strong compatibility and practicality.
The new designs seamlessly integrate with existing products, offering enhanced comfort, refined aesthetics, and a minimalist luxury style.
The introduction of a new EBONY finish aluminum breaks away from traditional natural wood tones, combining industrial texture with artistic value.
New Showroom Experience, Empowering Content and Conversion
The newly launched showroom, built to photography studio standards, features multiple immersive outdoor scenarios.
It not only showcases products comprehensively but also serves as a content creation hub for new media, helping distributors increase exposure and drive conversions.
Together as One, Celebrating the Future
As night fell, the gala dinner began in a vibrant and joyful atmosphere.
Under dazzling lights, partners from around the world gathered like family — sharing experiences, strengthening bonds, and celebrating together through music and dance.
The successful conclusion of the 2026 COUTURE Jardin Gala marks not an end, but a new beginning.
Moving forward, COUTURE Jardin will continue to focus on original design and solid quality, empowering global partners and working together toward a flourishing future in the outdoor living industry.
