From May 24–28, the Second COUTURE Cup Greater Bay Area Entrepreneurs Gobi Trekking Challenge successfully concluded in the Gobi Desert. Over four days and three nights, 160 entrepreneurs and partners completed a 108-kilometer journey together.
Organized jointly by COUTURE Jardin and JINGQI CULTURAL TOURISM, the event combined endurance trekking with a public welfare tree-planting initiative. More than 70 participants from Z.H.ISLAND WALKING TOGETHER and 12 members from YALEES also joined the campaign. It was a meaningful journey of personal growth, team building, corporate spirit, and environmental responsibility.
Why Plant Trees in the Gobi?
From nature, back to nature.
The Gobi Desert is known for its extreme heat, strong winds, and fragile ecosystem. Witnessing the harsh environment firsthand inspired us to take action.
Together with JINGQI CULTURAL TOURISM, Z.H.ISLAND WALKING TOGETHER, and YALEES, we planted hundreds of trees to help combat desertification and restore the local environment. Local caretakers have been entrusted to maintain and monitor the trees, ensuring their long-term growth.
Some participants completed the challenge despite injuries and physical difficulties, then personally planted trees after crossing the finish line. Their commitment reflects a deep respect for nature and a determination to give back.
Looking ahead, COUTURE Jardin and JINGQI CULTURAL TOURISM plan to continue this initiative with a long-term goal of planting 100,000 trees in the Gobi Desert, helping transform barren land into a greener future.
Why Does COUTURE Jardin Continue to Sponsor the Gobi Challenge?
The spirit of the Gobi is the spirit of COUTURE Jardin.
A 108-kilometer trek requires clear goals, teamwork, resilience, and perseverance—qualities that are equally important in business.
From OEM manufacturing to ODM development, from building an original brand to launching the Garden Player App and exploring new fields such as aquatic robotics, COUTURE Jardin has consistently pursued innovation, growth, and new possibilities.
This is why we support the Gobi Challenge year after year: its spirit of courage, persistence, and continuous growth perfectly aligns with our corporate values.
Why Partner with JINGQI CULTURAL TOURISM?
Shared values create lasting partnerships.
JINGQI CULTURAL TOURISM demonstrated professionalism, creativity, and a strong sense of responsibility throughout the event. More importantly, we share the same belief: tree planting is not just a symbolic gesture—it requires long-term care and commitment.
This shared vision is the foundation of our long-term partnership.
Why Did 40 COUTURE Jardin Team Members Join?
People Grow First, Companies Grow Further.
COUTURE Jardin sent 40 management team members and key employees to participate in this year's challenge.
By stepping outside their comfort zones and facing the demanding Gobi environment, participants strengthened their resilience, teamwork, and leadership skills. The experience helped build a stronger, more united team prepared to support the company's long-term development.
Walking with Passion, Growing with Responsibility
From conquering the Gobi Desert to protecting the environment through tree planting, COUTURE Jardin believes that the true spirit of outdoor living is not only about exploration, but also about respect and responsibility toward nature.
As a leading outdoor furniture brand, COUTURE Jardin remains committed to sustainable development through environmentally responsible materials, low-carbon manufacturing processes, and meaningful actions that create positive impact.
This Gobi Challenge was both a test of team spirit and a demonstration of our commitment to social responsibility.
Moving forward, COUTURE Jardin will continue to take action, embrace challenges, protect nature, and inspire a more sustainable outdoor lifestyle for future generations.
